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VARVAR BREW // KYIV // UKRAINE

3/25/2022

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Hertfordshire-based craft and speciality beer importer Euroboozer is hoping to rescue roughly 45,000 pints of beer from Kyiv-based craft brewer Varvar Brew in a show of support and to raise money for the people of Ukraine.

The brewery has had to close down since the invasion and is desperate to raise much-needed funds for food, medicine, to pay taxes and wages and to support the country as a whole.

Martin Dawson of Varvar Brew said:

“Our brewery has been unable to operate since the war began and we have stock in our warehouse in Kyiv that we are desperately looking to sell. The situation in Kyiv is unpredictable, and we don’t know exactly how many days we will still be able to get our hands on our beer. Hopefully each and every beer that leaves the country can provide real enjoyment but also play a role in keeping our fight at the front of people’s minds. Our beer is made with a tank full of Ukrainian passion and the finest ingredients so we don’t want to see it destroyed.”

While everything was quickly agreed between Euroboozer and Varvar, as you can imagine, it’s taking a bit longer to find and confirm transport, the route and the wider logistics involved in getting roughly 45,000 pints worth of quality beer out of a warzone.
​Once back in the UK, Euroboozer plan to get the varied and much-loved selection of Varvar beers stocked in pubs, bars, restaurants and retailers across the country which includes us here at Trembling Madness.   

In addition to paying Varvar the full price for the stock, Euroboozer will also be donating all profits from the sale of the beer to www.drinkersforukraine.com which is raising money for humanitarian relief in Ukraine, all additional Trembling Madness profits will also go to Ukraine. 

The beer is hoping to be in the UK by the 14th April so it can be made available to buy before Easter. The eclectic mix of beers being saved includes lagers, ginger ales, session ales, IPAs, APAs, stouts, sours, goses and barley wines to name a few. We will be making up Varvar beer 12 packs as well so you can sample the full range. 

You might have noticed we have selling as many Varvar collabs as we can get our hands on recently to raise money. the next collab due out is with Rivington.
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Varvar brewing at Rivington 22nd Mar 2022 
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NATIONAL WINNER // ONLINE GROWTH AWARD // LONDON

3/25/2022

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​This week Trembling Madness picked up the national online growth award at the Dorchester Hotel in London. The Drinks Retailing Event is the UK's most prestigious awards ceremony in the drinks industry. We were recognised for all the hard work and change to our business during the pandemic. Long challenging hours were put in to adapt and change our business in order to ride the pandemic, of which little support was offered to businesses in our sector, especially due to our rates being over £55,000 at both sites.  It's been and still is a hard time for the drinks industry but with our online platform we have been able to build a loyal national customer base to go alongside our fantastic local customers. We're so happy to be able to provide you with the best drinks we can find and get them to you as fast as we can.  We'll continue to work hard but for now time for a beer, cheers x
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