The past 18 months have been incredibly difficult for all of us within the beer industry.
It’s been easily the most challenging period in Cloudwater’s existence. At times, we’ve wondered whether we’d make it through and honestly, we still have those moments now.
At the same time, the beer industry feels like it’s become more fragmented. The imposition of physical distance and a shortage of human interactions have opened fractures within our community and we certainly regret some of the situations we've been part of, brought about in no small part by the pressure all of us have felt to survive and do the right thing by the teams who rely upon us.
For much of the 18 months, we really missed working and relaxing with industry friends and we missed sharing drinks, laughs and lively chat in welcoming venues.
So, our Together Again initiative is intended to rebuild bridges, bring people together and celebrate the connections made through beer. It’s a celebration of the friends we love working with, the independent venues that share our beer with enthusiastic drinkers and the bonds formed through deep conversation and easy laughter in those venues.
These are some of the first in-person collaborations we’ve been able to brew this year and we’ve worked with seven different breweries on six beers that will be sold exclusively through independent pubs, bars and retailers.
The breweries involved are all smaller breweries who we believe deserve your time and attention. All of them are creating excellent beer with a strong sense of identity and personality, working hard to forge their own paths and create sustainable futures in challenging circumstances.
We’ve worked with them to create the following beers, which we’re really proud of:
All the beers will be launched nationwide on Friday November 12th.
We'll try to update everyone with anything that's exciting or new. Give us some feedback!